Before joining the thriving tech scene as an XR industry facilitator, Laetitia led the marketing & communication team of a luxury and watchmaking company for the Swiss market. A curious mind, formerly a freelance journalist, she joined Virtual Switzerland to jumpstart and grow the association and ecosystem. Initially supported by the Swiss innovation agency, Innosuisse, Virtual Switzerland fosters the adoption, integration, and development of immersive technologies across art, academia, and industries. Laetitia thrives on shaping and expanding the community, promoting the #SwissXR talents, and creating opportunities for all XR professionals, as director of Virtual Switzerland in Geneva and as president of XR4Europe, the united European XR ecosystem based in Brussels.